CANNES LION 2011 FESTIVAL – THE WINNER IS NIKE

ANCHE NIKE GIOCA PER VINCERE. L’ULTIMO GOAL E’ QUELLO MESSO A SEGNO AL CANNES LIONS 2011, FESTIVAL INTERNAZIONALE DI ADVERTISING CHE SI E’ CONCLUSO POCHI GIORNI FRA’.

LO SPOT COME AL SOLITO E’ UNA MINA, CON CANNAVARO CHE FA LE ROVESCIATE E RONALDINHO LE MAGIE.

SI CHIAMA WRITE THE FUTURE ED ECCO I MOTIVI PER CUI HA VINTO:

CANNESLIONS.COM

“EVERY FOUR YEARS, THE KEYS TO FOOTBALL HEAVEN ARE DANGLED IN FRONT OF THE INTERNATIONAL ELITE. ONE GOAL, ONE PASS, ONE GAME SAVING TACKLE CAN BE THE DIFFERENCE BETWEEN FAME AND FORGOTTEN. WHAT HAPPENS ON THE PITCH IN THAT SPLIT SECOND HAS A RIPPLE EFFECT THAT GOES BEYOND THE MATCH AND THE TOURNAMENT. ‘WRITE THE FUTURE’ WAS A MESSAGING PLATFORM THAT ALLOWED NIKE TO SHOW HOW FOOTBALL CREATES THIS RIPPLE EFFECT. IT ALLOWED US TO GIVE A GLIMPSE INTO THE FUTURE TO SEE WHAT THE PLAYERS WERE REALLY PLAYING FOR, IN THEIR OWN LIVES AND THE LIVES OF THOSE THAT FOLLOW THEM. OUR GOAL WAS TO WEAVE THE BRAND INTO THE CONVERSATIONS AROUND THIS MAJOR TOURNAMENT IN A WAY THAT CELEBRATED THE PARTICIPATING TEAMS AND ATHLETES AND ENGAGED FOOTBALL FANS AROUND THE WORLD.”